The short answer
Mostly, no. In the UK your broadband provider is not allowed to slow down, speed up or block particular websites, apps or services just because it wants to. The law says providers must treat internet traffic equally, and Ofcom describes the rules as keeping users, not providers, in control of what they see and do online.
There are exceptions: reasonable traffic management, steps to deal with congestion or security threats, blocks required by law or court order, and filters such as parental controls on your own account.
Below we explain each one, what changed when Ofcom (the UK communications regulator) updated its guidance in October 2023, and what to do if something seems wrong. Facts checked October 2026.
What net neutrality means for your home broadband
Net neutrality, also called the open internet, is the idea that broadband and mobile providers should carry all internet traffic on equal terms. Ofcom describes the rules as making sure traffic is treated equally and that particular content or services are not prioritised or slowed down in a way that favours some over others. In Ofcom's words, users rather than providers are in control of what they see and do online.
Where the rules come from
The UK rules are in Regulation (EU) 2015/2120 on open internet access. The EU law took effect in 2016, and after Brexit it was kept in UK law with minor changes. From 31 December 2020 the references in it were changed to name Ofcom as the UK regulator. So net neutrality did not disappear when the UK left the EU: the same core rules still apply to UK broadband.
Before the EU law, the UK took a self-regulatory approach to the open internet from 2011/12, according to the broadband news site ISPreview, rather than having a legal rule.
Who enforces the rules
- Ofcom monitors the rules, enforces them, publishes annual reports on its monitoring and issues guidance on how providers should follow them. At its request a provider must hand over information about how it manages network capacity and traffic, and justify any traffic management it uses.
- Government and Parliament decide whether the rules themselves change. Ofcom says any changes to the legislation are a matter for them.
If you think your own connection is being managed unfairly, start with your provider: the steps are at the end of this guide.
Your rights under the open internet rules
Article 3 of the regulation gives you, as the person using the connection, three core rights. You can:
- Access and share lawful content and information, wherever it comes from.
- Use and provide lawful apps and services, whether that is a video call app, a game, a smart doorbell or your own website.
- Use terminal equipment of your choice. Terminal equipment is the regulation's term for the kit you connect to the network. The regulation does not spell out what this means for replacing your provider's router, which depends on the provider and the connection; our guide to using your own router with UK broadband covers that practical question.
Two further points back these rights up:
- Equal treatment. Providers must treat all traffic equally, without discrimination, restriction or interference, unless one of the exceptions below applies.
- Contracts cannot cancel the rights. Agreements on price, data allowances, speed and other features, and a provider's commercial practices, must not limit these rights. A provider can sell you a slower or cheaper package, but it cannot use the small print to stop you using lawful services on it.
When a provider is allowed to slow or manage traffic
Equal treatment does not mean a provider can never touch your traffic. The rules allow two kinds of management, and both come with conditions: general, reasonable traffic management that applies to categories of traffic, and narrower exceptions that let a provider act on specific content, apps or services.
Reasonable traffic management
Traffic management is the general term for the ways a provider controls how data moves across its network, for example giving time-sensitive traffic a smoother path at busy times. It is allowed as everyday network housekeeping only if it is reasonable, and the law sets out conditions for that. It must be:
Test | What it means for you |
|---|---|
Transparent, non-discriminatory and proportionate | The provider should say what it does, apply it fairly and not go further than needed. |
Based on technical needs, not commercial ones | It can treat categories of traffic differently because they have objectively different technical requirements (live video calls versus a background download, say), but not because one company pays more. |
Not monitoring specific content | It can look at the type of traffic, but must not monitor what you are actually reading or watching. |
Only as long as necessary | It should not become a permanent restriction dressed up as a temporary one. |
Careful with personal data | Any processing of personal data must be necessary and proportionate. |
The three exceptions for blocking or slowing specific services
Going further, by blocking, slowing, altering or degrading specific content, apps or services, is only allowed when necessary, and only for as long as necessary, to:
- Comply with the law, including court orders and orders from public authorities.
- Protect the integrity and security of the network, the services running on it and your devices. ISPreview gives anti-virus and spam filtering as examples of security measures.
- Prevent congestion that is about to happen, or ease congestion that is exceptional or temporary. Even then, equivalent categories of traffic must be treated equally.
The wording of the congestion exception is narrow: it refers to congestion that is about to happen, or that is exceptional or temporary, and equivalent traffic must still be treated alike. Separately, broadband speeds often dip at busy times because capacity is shared; our guide to why broadband slows down in the evening explains that everyday pattern and how to tell it apart from a fault.
Fair use and 'unlimited' broadband
If your package is sold as unlimited, check whether the provider adds a fair use policy, a set of terms about reasonable use. Sky's broadband tariff guide, for example, says all contracts have unlimited data subject to a fair usage policy unless otherwise stated (the guide is dated April 2025; it was the version we found on Sky's site on 8 October 2026). Fair use terms are set out in the contract and should be read alongside the traffic management information.
An example from abroad shows why the detail matters. On 6 September 2026 ISPreview reported customer accounts of some Starlink satellite users on 'unlimited' residential plans having speeds restricted to about 10Mbps after very heavy use, often around 5TB a month. The reports came mostly from the USA and Mexico, ISPreview had not verified any UK cases, and Starlink gave no official threshold, citing terms that limit residential plans to personal, family or household use. By 11 September, ISPreview reported, Starlink had lifted the restriction for some customers who complained and given them a one-month credit. If you run large uploads, back-ups or a home server, check how a provider defines reasonable use. Our guide to how much data a home uses will help you gauge where you sit.
When providers block websites
A site that loads elsewhere might not load on your home broadband. There are several lawful reasons that can happen, and they come from different places: a court, a specialist charity's list, a provider's own security measures, or a filter on your account.
Court-ordered blocks on piracy and counterfeit sites
Section 97A of the Copyright, Designs and Patents Act 1988 lets the High Court (the Court of Session in Scotland) grant an injunction against a service provider that knows its service is being used by someone else to infringe copyright. ISPreview says UK website-blocking orders usually flow from this power, and that over about 16 years hundreds of sites have been blocked this way, or thousands if you count proxies and mirror sites. The copyright targets are typically file-sharing and pirate streaming sites and Sci-Hub.
Sites selling counterfeit goods are blocked under a different power. There is no trade mark equivalent of section 97A, so these blocks are made under the High Court's general power to grant injunctions in section 37(1) of the Senior Courts Act 1981. The Supreme Court's judgment in Cartier International AG v British Telecommunications plc [2018] UKSC 28 records that the Court of Appeal had upheld this power, in the first case where a blocking injunction protected a trade mark.
Rights holders usually name the biggest providers, such as BT, EE, Plusnet, Virgin Media, Sky Broadband and TalkTalk. In May 2026 ISPreview reported a High Court order in a case brought by film studios against BT and others that lets them seek blocks on piracy services meeting defined criteria without going back to court for every new domain. The order lasts six months, can be extended and requires reporting back to the court.
Because a court requires them, these blocks fall within the first exception above and do not breach net neutrality.
Child sexual abuse imagery
The Internet Watch Foundation (IWF) keeps a URL List of webpages where it has confirmed child sexual abuse images or videos. Its members can use the list under licence to block access. The IWF says the list is updated twice a day, only includes content assessed as criminal under UK law, and drops addresses once the content has gone, to avoid over-blocking.
Scam sites and harmful content
In its October 2023 statement Ofcom said it is unlikely to have concerns where providers take reasonable approaches with a clear public benefit. As quoted by ISPreview, these include preventing access to scam websites and other harmful content, offering parental controls, prioritising and zero-rating access to emergency services, and managing traffic on transport and in public spaces where capacity is limited.
Parental controls are filters you choose
Network-level filters that block categories of sites are a service the account holder controls, not a provider deciding what you may see. Two examples (checked October 2026):
- BT Parental Controls are free for BT Broadband customers. They have filter levels that apply to every device on the home connection, can be scheduled by day and time, and can be turned off. BT says it asks all customers to decide whether they want them.
- TalkTalk says HomeSafe comes as standard with its fibre plans. It describes HomeSafe as a filter to keep out unwanted content and says it lets you set internet time-outs for children. Its page does not say how to switch the filter off, so check your account settings or ask TalkTalk if a site is being blocked.
If a harmless site will not load on your home broadband but works on mobile data, check your provider's filter settings first. Our guide to broadband parental controls explains how these filters work and how to adjust them.
What changed in Ofcom's October 2023 guidance
Ofcom began reviewing the rules in 2021, consulted from 21 October 2022 to 13 January 2023 and published its statement on 26 October 2023. It could not change the law, but it updated its guidance on applying it. The main points:
Area | What Ofcom said | What it means at home |
|---|---|---|
Premium quality packages | Providers can offer premium quality retail packages, for example with low latency, as long as they are sufficiently clear about what customers can expect. | You may see packages sold on responsiveness, not just speed. Read what is actually promised. |
Specialised services | Providers can develop services for content that needs optimising, which might include real-time communications, virtual reality and driverless vehicles. | The law still says these must not replace or degrade your general internet access. |
Traffic management | The guidance clarifies when providers can use traffic management to keep quality of service good, including telling categories of traffic apart by their technical needs. | Managing by traffic type is expected; favouring a named company for money is not. |
Zero-rating | Most zero-rating offers will be allowed. Zero-rating is where data used by certain sites or apps does not count towards your data allowance. | Only matters on plans with a data allowance. |
Charging content providers | Ofcom found insufficient evidence to support providers charging content companies for carrying their traffic, and said any charging regime is for Government and Parliament. | Ofcom did not open the door to providers charging streaming and other content companies for delivering their traffic to you. |
If low latency, the delay before data starts to arrive, matters to you for gaming or video calls, our guide to latency, ping and jitter explains what the numbers mean before you pay extra for them.
What would still need a change in the law
In its 2022 consultation, Ofcom set out some things the current rules do not allow and that would need new legislation from Government. These are consultation-stage positions, but they show where the line sits:
- a package that gives specific content different quality, such as only one particular gaming app getting guaranteed low latency;
- more flexibility to traffic-manage specific content to deal with congestion;
- letting customers keep using zero-rated content after their general data allowance runs out.
BT and Mobile UK welcomed the 2023 changes but called on Government to go further. When we checked legislation.gov.uk in October 2026, it showed no outstanding changes to Article 3, the part of the regulation that sets out these rights and exceptions.
What your provider must tell you
Article 4 of the regulation sets transparency rules. Your contract for internet access has to explain:
- how the provider's traffic management could affect the quality of your service, your privacy and the protection of your personal data;
- how any data limits, speed and other quality factors could affect what you can use online;
- how any specialised services you take could affect your internet access;
- for fixed broadband, the minimum, normally available, maximum and advertised download and upload speeds;
- what remedies you have if actual performance falls short continuously or regularly.
Providers must publish this information, and they must have transparent, simple and efficient procedures for handling complaints about it. The regulation also says that a significant gap between promised and actual performance that is continuous or regularly recurring counts as the service not conforming to the contract, but only where it is established by a monitoring mechanism certified by Ofcom. We could not confirm that Ofcom has certified any such mechanism when we checked in October 2026, so in practice rely on the remedies your contract sets out and your provider's complaints procedure rather than on this route.
Two of our other guides go into the detail: what to check in a broadband contract summary and broadband minimum speed guarantees.
How to check whether your provider manages traffic
Before you sign up, or if you are wondering about your current service, work through this checklist:
- Read the contract summary and full terms. Look for sections headed traffic management, network management, fair use or acceptable use.
- Search the provider's help pages for its traffic management or fair use policy.
- Check the speed information. Note the minimum and normally available speeds you were given, so you can compare them with your own tests later.
- Look for filters on your account. Parental controls or security filters can block categories of sites; check your account settings or ask your provider which are switched on.
- If anything is unclear, ask whether the package uses traffic management (when, and on which types of traffic), what the fair use policy says, and which filters are on.
Providers that say they don't manage traffic
Some providers make a point of saying they do not traffic-manage (checked October 2026). Read each statement alongside the provider's own terms:
- Zen says it does not manage internet traffic.
- POP Telecom describes its consumer broadband as completely unrestricted with no traffic management, and says it does not throttle or cap usage. However, its fair usage policy also says fibre broadband can be supplied with a 100GB or 500GB limit or with unlimited usage, and that it states the allowance in its offers, so confirm the deal you choose says unlimited (checked 8 October 2026).
- toob says it does not cap usage or use traffic management.
Not every provider publishes a clear statement like this, so if you cannot find one, ask before you sign. Our guide to UK broadband providers links to a page for each provider we cover, where you can compare deals and check the details.
Is it throttling, or just a busy network?
Ofcom lists a provider's traffic management policies as just one factor that can slow a connection, alongside distance from the exchange, time of day, the number of people online in your home, how your devices are set up and damage to the line. thinkbroadband similarly lists network congestion and traffic management alongside device, Wi-Fi and wiring problems.
A simple way to narrow it down:
- Test on a wired connection. Plug a laptop into the router with an Ethernet cable to take Wi-Fi out of the picture.
- Test at different times. thinkbroadband says the evening peak runs roughly from 5pm to midnight on weekdays and suggests testing early in the morning to compare. Run a test on our broadband speed test page in the morning and again in the evening, and note the date and time of each.
- Compare with the figures in your contract. If wired tests regularly fall below the minimum speed in your contract, raise it with your provider; the contract must explain your remedies.
As a rough rule of thumb (our own general guidance, not a diagnosis), these patterns point in different directions:
What you see | More likely cause |
|---|---|
Slow on Wi-Fi, fine on a cable | Your home Wi-Fi or devices |
Slow in the evening on a cable, fine in the morning | Busy network at peak times |
One site or category of site won't load at home but loads elsewhere | A filter on your account or a court-ordered block |
One app or type of traffic slow every time, while speed tests look fine | The service itself, or possibly traffic management: check the policy and ask |
What to do if you think you're being throttled or blocked
- Rule out your own filters. Check parental controls and security settings on your account and router.
- Gather evidence. Keep dated speed test results, ideally wired, from different times of day, and note which sites or apps are affected.
- Check the terms. Compare what you see with the traffic management, fair use and speed information in your contract.
- Complain to your provider. Use its published complaints procedure, which the rules require to be transparent, simple and efficient. Be specific about what is affected and when.
- Use your remedies. If speeds keep falling below what you were promised, your contract must explain the remedies. If the complaint is not resolved, our guide on how to complain about a broadband provider explains the next steps.
Behind the scenes, Ofcom can require providers to explain and justify their traffic management, and it must publish annual reports on how it monitors the rules.
If you decide to switch
If your provider's policy does not suit how you use the internet, switching when you are free to do so is the most direct fix. You can compare live packages by postcode on our broadband deals page, or on broadband-only deals if you do not need a landline or TV. The comparison shows deals from our partner; it does not switch you itself, so before you order, open the new provider's traffic management and fair use terms and check them against the checklist above.
Net neutrality and traffic management FAQs
Is it legal for my broadband provider to slow down my internet?
Only in limited cases. UK rules require providers to treat traffic equally. They can use reasonable traffic management based on technical needs, and slow or block specific services only to comply with the law, protect network security or deal with exceptional or temporary congestion. Slowing a service for commercial reasons is not allowed.
Does net neutrality still apply in the UK after Brexit?
Yes. The EU open internet regulation was kept in UK law with minor changes, and from 31 December 2020 Ofcom became the regulator named in it. Ofcom updated its guidance in October 2023, but any change to the rules themselves is for Government and Parliament.
Why can't I open some websites on my home broadband?
The most common reasons are a parental control or security filter on your account, or a court order requiring your provider to block a site. Copyright orders cover piracy and streaming sites; separate trade mark orders cover some counterfeit goods sites. Check your provider's filter settings first; if the site is covered by a court order, the provider has to block it for as long as the order requires.
Are parental controls a breach of net neutrality?
No. Parental controls are filters the account holder chooses, and Ofcom has said it is unlikely to have concerns about reasonable approaches with clear public benefit, which include offering parental controls. BT, for example, offers free controls that can be scheduled or turned off.
What is zero-rating and is it allowed?
Zero-rating means data used by certain apps or websites does not count towards your data allowance. Ofcom said in October 2023 that most zero-rating offers will be allowed. It only makes a difference on plans that have a data allowance, so it rarely affects a home broadband package sold with unlimited data.
How do I find out if my provider uses traffic management?
Your contract must explain how traffic management could affect your service, so start with the contract summary and terms, then the provider's help pages. Some providers, such as Zen, POP Telecom and toob, state that they do not traffic-manage, but still read their fair use terms and check the deal says unlimited. If you cannot find a clear answer, ask your provider directly.



