The short version
Broadband is still sold at the door and by sales call: Virgin Media's own help page on leaving, for example, covers new contracts taken out online, by email, by phone "or if a member of the team comes to your home". The law treats both kinds of sale differently from ordering in a shop. A deal agreed face to face at your home is what the law calls an off-premises contract; one agreed over the phone, without you and the seller in the same place, is a distance contract. Both come with three protections:
- Information first. The seller has to give you set information before you're bound, and written confirmation before the service starts.
- Time to change your mind. You normally get a 14-day right to cancel without giving a reason.
- No pressure selling. Since 6 April 2025, a list of pressure tactics, such as refusing to leave when you ask or claiming an offer ends today when it doesn't, is banned outright.
Sales callers must also follow the marketing-call rules, and you can tell them to stop. Rules and contact details were checked in October 2026.
What the seller must tell you before you agree
The Consumer Contracts Regulations 2013 (in full, the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations) set out a list of information a trader must give you before a doorstep or phone contract binds you. It doubles as a checklist for the rep.
The seller must tell you | What to ask |
|---|---|
Who the trader is (for example its trading name), its geographical address, and its phone number and email where it has them | "What's the full company name and address of the business I'd have the contract with?" |
If the seller is acting for another business, that business's name and address | "Do you work for the provider, or for a sales company selling on its behalf?" |
The main features of the service | "What exactly am I getting, and is it the same network that's already at my address?" |
The total price including taxes, and any extra charges | "Are there set-up, installation or delivery charges on top?" |
For an ongoing contract, the total cost per billing period or per month | "What will I pay each month, and does that change during the contract?" |
How long the contract lasts, any minimum term and how to end it | "What is the minimum term, and what would it cost to leave early?" |
The conditions, time limit and procedure for cancelling, and that you may owe reasonable costs if you cancel after asking for an early start | "How do I cancel in the cooling-off period, and when does it end?" |
Its complaint handling policy and, where it applies, the out-of-court dispute scheme it belongs to and how to use it | "Which ombudsman scheme are you a member of?" |
On a sales call
If a business rings you hoping to sell you a contract, it must say at the start of the conversation who it is, who it is calling on behalf of (if it's calling for someone else) and that the purpose of the call is commercial.
A phone call is short, so the rules allow some of the information to follow in another form. But certain items must still be given to you during the call: the main features of the service, the trader's identity, the total price, any extra charges, the cost per billing period for an ongoing contract, your cancellation rights and the contract length or how to end it. If you're rushed past any of those, ask for everything in writing.
At your door
For a doorstep sale the information has to be given to you on paper, or in another durable form such as an email if you agree, before you're bound. Where you have a right to cancel, the seller must also give you a cancellation form. If a rep only shows you a screen, ask for it to be emailed before you agree.
The paperwork you should get afterwards
After the sale, the trader must send you a confirmation (or, for a doorstep sale, a copy of the signed contract or a confirmation of it) on paper or another durable medium. It has to arrive within a reasonable time and before the service starts, and it must include the full required information unless you already had it in a durable form. If installation is near and you have nothing in writing, chase it.
The Contract Summary comes before the contract
Broadband providers have an extra duty under Ofcom's rules. As quoted by the legal blog decoded.legal, they must give you a free Contract Summary before the contract is made, and the contract only takes effect once you give your express consent after receiving it. On a doorstep or phone sale, that means you should see the summary before you say yes, not afterwards. Our guide to what a broadband contract summary should show explains how to read one.
This rule has teeth. In May 2024 Ofcom fined BT £2.8 million after the company, including its EE and Plusnet brands, failed to give about 1.1 million customers the required contract information before they signed up. Ofcom said that where the contract summary and contract information are not given, the contract is not binding on the customer (Ofcom statements as reported by ISPreview, 22 May 2024 and 9 July 2025). ISPreview reported in July 2025 that BT had refunded or credited £18 million to customers as a result.
Your right to change your mind
For both doorstep and phone sales you can usually cancel without giving a reason. For a service such as broadband, the legal period ends 14 days after the day the contract is made, though some providers count from a later point: Virgin Media, for example, says contracts taken by phone or when a member of its team comes to your home can be cancelled within 14 days counted from the latest of the day after equipment delivery, the service start date or the day you receive its terms; toob counts from activation. Our guide to the broadband cooling-off period covers how each provider counts the days, refunds and returning the router. Three points matter most for doorstep and phone sales:
- The doorstep threshold. Citizens Advice says the doorstep cooling-off right applies where the business approached you away from its premises and the service costs £42 or more. If you went into a shop and signed there, there is no legal cooling-off period.
- If you weren't told about cancelling. If the seller never gave you the cancellation information, the period is extended: it ends 14 days after you finally get it, or at most 12 months after the normal period would have ended.
- Starting early. A provider must not start the service during the cancellation period unless you expressly ask it to, and for a doorstep sale that request must be on paper or another durable medium. If you asked for an early start and then cancel, you pay a proportionate amount for the service you had. If the seller didn't give you the cancellation information, or your request wasn't validly made, you pay nothing.
Don't sign an early-start request you haven't read. Some providers treat the order itself as that request: Virgin Media says that by ordering you ask it to start as soon as possible, even within the cooling-off period, and that you may need to pay for services already provided.
Pressure tactics that are against the law
The Digital Markets, Competition and Consumers Act 2024 (the DMCC Act) bans unfair commercial practices from 6 April 2025. They include misleading actions, misleading omissions (such as hiding that a visit or call is really a sales pitch) and aggressive practices: using harassment, coercion or undue influence in a way likely to make you decide something you otherwise wouldn't have. The timing and location of the approach, threatening or abusive language and exploiting someone's vulnerability are all relevant.
Some practices are banned in every case, including:
- ignoring your request to leave your home or not to come back;
- making persistent and unwanted approaches by means other than home visits, such as repeated calls;
- falsely claiming an offer, or its terms, is only available for a very limited time, to get an immediate decision;
- telling you outright that the seller's job or livelihood depends on you buying.
The Competition and Markets Authority's guidance on these rules (CMA207, last updated 18 November 2025) says undue influence can come from exploiting a position of power, for example the trader's expertise or the consumer's unfamiliarity with technology. Vulnerability can come from age, physical or mental health, credulity or circumstances, and the test is objective: the trader doesn't have to have actually foreseen the effect, as long as it could reasonably have been expected to.
Example (hypothetical): a rep tells an older resident they must sign today to stay connected, using technical terms they don't follow. That leans on urgency and unfamiliarity with technology. If something like this happened to you or a relative, see your rights if broadband was mis-sold: Citizens Advice says that if you were misled or unfairly pressured into a contract you have a legal right to a refund and may get compensation, and that includes door-to-door and phone sales.
How to check the company and the rep are genuine
You never have to decide on the doorstep or during a call. A genuine seller can leave details or email them; one who won't is a reason to say no. These checks don't rely on anything the rep gives you.
Check the business behind the rep
- Get the names and address. Ask for the trading name, the registered company name and the geographical address, and whether the rep works for the provider or a sales agency. The seller has to give you these anyway. Citizens Advice says a genuine address should include a street, not just a PO box.
- Look the company up yourself. The Companies House register can be searched by company name, number or officer name. Treat a match as a starting point only: Companies House says it does not check the accuracy of what companies file.
- Contact the company on a number you find yourself. Citizens Advice advises calling a company on a trusted number, such as the one on its official website, and not using a different number printed on a bill or invoice. The same goes for a number the rep or caller gives you. Ask whether the rep and the offer are genuine.
- Read reviews on more than one site, not only the company's own, as Citizens Advice suggests.
- Compare what you're offered. Before agreeing, check the provider's page on our broadband providers hub and compare deals at your postcode, so you know whether the doorstep offer stands up. If the rep quotes a price or a speed, our guide to the rules on broadband prices and claims explains what a quoted price should include, such as set-up fees and mid-contract rises, so you can ask the right questions. If the rep is selling a network you hadn't heard of, our guide to altnets and independent full-fibre networks explains what to check before you sign.
Check the ombudsman scheme
A trader must tell you which out-of-court dispute scheme it belongs to, where that applies, and it's a useful test. Ofcom approves two dispute resolution schemes for phone and broadband: CISAS, run by CEDR, and the Communications Ombudsman. Both are free to customers. CEDR publishes a searchable list of CISAS members and asks you to contact CISAS if a provider says it is a member but isn't listed; the Communications Ombudsman's website has a "search for your provider" box. If a seller can't name its scheme, or the scheme doesn't list it, don't sign. Our guide to complaining about your broadband provider explains how each scheme handles a dispute.
If someone says they're from Openreach or your provider
Openreach looks after the copper and fibre cables behind many phone and broadband lines, and its customers are the providers that sell to households, not households themselves. Its guidance on engineers is that a genuine Openreach engineer shows a photo ID badge, calls or texts ahead, and is expected because your provider booked the visit. Openreach never asks for bank details or computer access by phone or email, and if you're unsure it says to call your provider on the number on your bill. The same approach works for a sales rep who says they're from a provider: verify on a number you've found yourself, with the door closed while you do. Our guide to broadband scams and nuisance calls covers fake engineers and switchover calls in more detail.
If the deal means switching provider
Under One Touch Switch, you contact only the new provider and it arranges the move. The new provider must take reasonable steps not to switch you without your consent, and your current provider must send you switching information, including any early-termination charges you'd owe. If you agree to a doorstep or phone deal, read that message from your current provider before the switch date: if the exit costs don't match what the rep said, you can still cancel within the cooling-off period. If a switch is under way that you never agreed to, see what to do if broadband was taken out in your name.
Unwanted sales calls: the rules and how to stop them
Marketing calls are governed by the Privacy and Electronic Communications Regulations (PECR). According to the Information Commissioner's Office (ICO), which enforces them:
- organisations must not make live marketing calls to anyone who has told them they don't want their calls;
- they must not make live marketing calls to a number registered with the Telephone Preference Service (TPS) unless that person has specifically consented to their calls, and this applies even to existing customers;
- callers must say who is calling, let their number (or an alternative contact number) be displayed, and give a contact address or freephone number if you ask;
- recorded marketing calls need your specific consent, and agreeing to live calls isn't enough.
The ICO notes that its guidance is under review following changes made by the Data (Use and Access) Act, so the detail may change.
Three ways to stop the calls
- Tell the caller to stop. Say clearly that you don't want further marketing calls, and note the date, time, company name and number. Once you've said it, the company must not make live marketing calls to you, and repeated unwanted approaches can also fall within the banned pressure tactics above.
- Register with the TPS. It's free, and Citizens Advice says it's against the law for UK or overseas salespeople to call TPS-registered numbers. It doesn't stop automated or scam calls, and anyone asking you for money to register you is a scammer. Our scams guide's section on the Telephone Preference Service explains how to register and how long it takes.
- Withdraw old consent. If you agreed to a company's calls before registering with the TPS, the ICO says it can still call you, so contact it directly and tell it to stop.
Where to report
What happened | Who to tell |
|---|---|
Sales calls continue after you've said no or registered with the TPS | The ICO, using its online reporting tool. It says reports help it investigate and take action. |
A scam call, or you've lost money | Report Fraud (0300 123 2040 or online); in Scotland, Police Scotland |
Pushy or misleading selling by a real business, on a call or at your door | Trading Standards, through the Citizens Advice consumer service (0808 223 1133) |
Silent or abandoned calls | Ofcom |
The ICO can fine organisations that break the rules. Trading Standards investigates rogue traders and can take businesses to court, but Citizens Advice notes it won't get you a refund and only contacts you if it needs more information. The Citizens Advice page on reporting to Trading Standards covers England; it has separate advice for Scotland, Wales and Northern Ireland.
If you've already signed up
If you regret a doorstep or phone deal, act now rather than waiting for installation.
- Find your dates. Look at your Contract Summary, order confirmation or copy of the contract for the order date and the cancellation details. If you were never given cancellation information, your period is extended, as explained above.
- Cancel in writing. Email or write to the provider saying you're cancelling within the cooling-off period, quote your order reference and keep a copy. If you cancel by phone or webchat, ask for written confirmation.
- Keep the evidence. Write down what the rep said, when, and their name, and keep any leaflets, texts or emails.
- Complain if the provider won't accept it. If it's still unresolved six weeks after you first complained (eight weeks if you complained before 8 April 2026), or the provider sends a deadlock letter, you can take it free to the provider's alternative dispute resolution (ADR) scheme, the ombudsman-style scheme described above.
- Report the selling. If you were pressured, tell Trading Standards through the Citizens Advice consumer service, and see your rights if broadband was mis-sold for refunds beyond the cooling-off period.
Then take your time choosing. Our fibre broadband deals and wider broadband deals pages show live offers at your postcode from our comparison partner. We don't switch you ourselves: you order directly with the provider you pick, so your contract and rights are with that provider.
Doorstep and phone sales FAQs
Can I cancel broadband I agreed to on my doorstep?
Usually, yes. A contract agreed face to face at your home is an off-premises contract, and you can normally cancel within 14 days without giving a reason. Citizens Advice says the doorstep right applies where the business approached you and the service costs £42 or more. If you were never given the cancellation information, the period is extended by up to 12 months. Cancel in writing and keep a copy.
Does the 14-day cooling-off period apply to broadband bought over the phone?
Yes. A phone sale is a distance contract, and for a service such as broadband the legal cancellation period ends 14 days after the day the contract is made. Some providers count from a later point; toob, for example, counts from activation. If you asked for the service to start early and then cancel, you may pay a proportionate amount for the service you had.
Is it legal for broadband companies to sell door to door?
Yes. The law doesn't ban doorstep selling; it regulates it. A sale agreed at your home is an off-premises contract, so the seller must give you the required information and a cancellation form on paper (or by email if you agree) before you're bound, and you normally get 14 days to cancel. What is banned outright, since 6 April 2025, is pressure selling such as ignoring your request to leave or not come back, or falsely claiming an offer ends today.
How do I know a broadband sales rep at my door is genuine?
Don't rely on anything the rep gives you. Take the company's name and address, look it up yourself, and call the company on a number from its official website to ask whether the rep works for it. Check the company is listed by its ombudsman scheme. You don't have to decide or let anyone in while you check.
What should a broadband salesperson give me in writing?
For a doorstep sale, the required information and a cancellation form on paper (or email if you agree) before you're bound, then a copy or confirmation of the contract before the service starts. For a phone sale, written confirmation before the service starts. Broadband providers must also give you a free Contract Summary before the contract takes effect.
Can a broadband company keep calling me after I've said no?
No. The ICO says organisations must not make live marketing calls to anyone who has told them they don't want their calls, or to a TPS-registered number without that person's specific consent. Persistent unwanted calls can also count as a banned aggressive practice. Note the details and report continuing calls to the ICO.
Who do I report unwanted broadband sales calls to?
Report continuing marketing calls, live or recorded, to the Information Commissioner's Office using its online tool. Scam calls go to Report Fraud (Police Scotland in Scotland). Pushy or misleading selling by a real business goes to Trading Standards through the Citizens Advice consumer service, and silent or abandoned calls go to Ofcom.
How do I check a broadband company is a member of an ombudsman scheme?
Ask the seller which scheme it belongs to; it has to tell you where that applies. Ofcom approves two schemes for phone and broadband: CISAS, run by CEDR, and the Communications Ombudsman. CEDR publishes a searchable list of CISAS members and asks you to contact CISAS if a company claims membership but isn't listed; the Communications Ombudsman's website has a provider search. If the seller can't name a scheme, or the scheme doesn't list it, don't sign.



